If you came into the business of management and letting rights (MLR) because you saw an attractive balance sheet but have solely focused on the maintenance of gardens and not on the importance of marketing, then you have not set down the road for success. Our business is referred to as ‘Management and Letting Rights’ for a reason. That is the resident manager has a dual role as both a caretaking service provider and an onsite letting agent. This dual role provides an opportunity to market services to a number of different target markets. To define, a target market ‘is a group of existingRead More →