The Real Estate Institute of Queensland (REIQ) is launching a bold brand identity today that reflects the exciting evolution of the state\u2019s peak body for real estate professionals and sets it up for the next hundred years.<\/p>\n\n\n\n
REIQ CEO Antonia Mercorella said over the past 104 years, the REIQ had proudly served its members and fearlessly represented and advocated on behalf of the state\u2019s real estate profession, all while strategically planning and investing to strengthen this resolve.<\/p>\n\n\n\n
\u201cWhile the REIQ name is well-known and is associated with a high level of trust and integrity, we felt our brand no longer matched the progressive path we\u2019ve been on \u2013 and our members wholeheartedly agreed,\u201d Ms Mercorella said.<\/p>\n\n\n\n
\u201cThrough research and consultation, the real estate profession told us about the most important reasons they become and remain REIQ members, while the community provided insights into how the REIQ is publicly perceived.<\/p>\n\n\n\n
\u201cWe established the REIQ is known and valued for being a trusted industry leader with reputable, reliable and real-time resources, support, advice, training, and education \u2013 in essence, we keep real estate professionals a real step ahead.\u201d<\/p>\n\n\n\n
Ms Mercorella said the REIQ knew it was time to modernise the brand to align with its core strengths and vision, and keep pace with its future direction.<\/p>\n\n\n\n
\u201cOur evolution over recent years has been driven by significant investment to strengthen our membership value proposition and our advocacy and policy functions,\u201d she said.<\/p>\n\n\n\n
\u201cToday, we are regarded as Australia\u2019s most dominant and effective Real Estate Institute with the profession\u2019s needs at the centre of our products and services.<\/p>\n\n\n\n
\u201cLooking to the future, we are focussed on achieving even higher standards of service and empowerment for members, our industry and the Queensland public.<\/p>\n\n\n\n
\u201cOur new brand identity encompasses who we are and strive to be – confident, determined, innovative, and member focussed.<\/p>\n\n\n\n
\u201cOur branding has a bright colour palette and infinite interconnected triangle which is inspired by the relationship between the REIQ, our industry, and the community.\u201d<\/p>\n\n\n\n
Following today\u2019s launch, the new brand will be progressively rolled out across all REIQ products, member assets and communication channels. Take a look at the exciting new brand identity by watching the brand launch video<\/a>.<\/p>\n\n\n\n This article was contributed by REIQ.<\/p>\n\n\n\n You can find more information at: https:\/\/www.reiq.com\/<\/a><\/p>\n\n\n\n Original article source: https:\/\/www.reiq.com\/articles\/reiq-unveils-fresh-look-for-104-year-old-institute\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" The Real Estate Institute of Queensland (REIQ) is launching a bold brand identity today that reflects the exciting evolution of the state\u2019s peak body for real estate professionals and sets it up for the next hundred years. REIQ CEO Antonia Mercorella said over the past 104 years, the REIQ had proudly served its members and fearlessly represented and advocated on behalf of the state\u2019s real estate profession, all while strategically planning and investing to strengthen this resolve. \u201cWhile the REIQ name is well-known and is associated with a high level of trust and integrity, we felt our brand no longer matched the progressive path we\u2019veRead More →<\/a><\/p>\n","protected":false},"author":934,"featured_media":3174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[7,29],"tags":[],"class_list":["entry","post","publish","author-enquiriesrentgladstone-com","post-3172","format-standard","has-post-thumbnail","category-general-interest","category-real-estate"],"_links":{"self":[{"href":"https:\/\/theonsitemanager.com.au\/news\/wp-json\/wp\/v2\/posts\/3172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theonsitemanager.com.au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theonsitemanager.com.au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theonsitemanager.com.au\/news\/wp-json\/wp\/v2\/users\/934"}],"replies":[{"embeddable":true,"href":"https:\/\/theonsitemanager.com.au\/news\/wp-json\/wp\/v2\/comments?post=3172"}],"version-history":[{"count":1,"href":"https:\/\/theonsitemanager.com.au\/news\/wp-json\/wp\/v2\/posts\/3172\/revisions"}],"predecessor-version":[{"id":3173,"href":"https:\/\/theonsitemanager.com.au\/news\/wp-json\/wp\/v2\/posts\/3172\/revisions\/3173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theonsitemanager.com.au\/news\/wp-json\/wp\/v2\/media\/3174"}],"wp:attachment":[{"href":"https:\/\/theonsitemanager.com.au\/news\/wp-json\/wp\/v2\/media?parent=3172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theonsitemanager.com.au\/news\/wp-json\/wp\/v2\/categories?post=3172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theonsitemanager.com.au\/news\/wp-json\/wp\/v2\/tags?post=3172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}