{"id":570,"date":"2017-07-26T22:10:54","date_gmt":"2017-07-26T22:10:54","guid":{"rendered":"https:\/\/www.theonsitemanager.com.au\/news\/?p=570"},"modified":"2017-07-26T22:12:19","modified_gmt":"2017-07-26T22:12:19","slug":"market-perfect-rental-listing","status":"publish","type":"post","link":"https:\/\/theonsitemanager.com.au\/news\/market-perfect-rental-listing\/","title":{"rendered":"How to market \u2018The Perfect Rental Listing\u2019"},"content":{"rendered":"

Realestate.com.au recently put together an interesting resource guiding agents on marketing listings on their website.<\/p>\n

It covers the following points:<\/p>\n

Photography
\n<\/strong>76% of consumers on realestate.com.au told us that professional photography helps a listing stand out*
\nBest image first, most frequented rooms next
\nConsider the order of images:<\/p>\n

    \n
  1. Living spaces<\/li>\n
  2. Kitchen<\/li>\n
  3. Bathroom<\/li>\n
  4. Bedrooms<\/li>\n
  5. Outdoor space<\/li>\n<\/ol>\n

    Add your market\u2019s lifestyle element. Think location, shopping, entertainment, schooling and transport
    \nDon\u2019t skimp on imagery because it\u2019s a rental
    \nReuse professional photos when reletting or selling
    \n*Source: Residential Consumer Omnibus, July 2016<\/em><\/p>\n

    Hero Image
    \n<\/strong>First impressions count so feature the best image first
    \nDrawcard or not, external shots show tenants what they\u2019re getting
    \nTransparency builds trust \u2013 viewers question what\u2019s not visible<\/p>\n

    Floor Plans
    \n<\/strong>50% of consumers<\/strong>\u00a0tell us that a floorplan makes a listing stand out*
    \nFloorplans can create a lifestyle picture in a tenant\u2019s mind
    \nInclude a North arrow showing orientation
    \n*Source: Residential Consumer Omnibus, July 2016<\/em><\/p>\n

    Video
    \n<\/strong>Effective video tells a story
    \nFlow from room to room, highlight indoor\/ outdoor living
    \nPan the property and offer a street view
    \nPoint out local amenities and transport<\/p>\n

    Property Information
    \n<\/strong>Provide tenants with key information<\/p>\n

      \n
    1. weekly rent price<\/li>\n
    2. availability date<\/li>\n
    3. property address<\/li>\n<\/ol>\n

      Promote location and lifestyle
      \nFocus on factors such as shopping, transport and
      \ndistance to city
      \nIf you are advertising an apartment, include<\/p>\n

        \n
      1. what level the apartment is on<\/li>\n
      2. shared amenities<\/li>\n
      3. number of units in the complex<\/li>\n<\/ol>\n

        Inspection Times
        \n<\/strong>28%* of tenants<\/strong>\u00a0say an improvement to listings would be to see Inspection times online<\/p>\n

        Property Description
        \n<\/strong>One third of tenants tell us that poorly written copy is one of
        \ntheir biggest frustrations* when searching realestate.com for
        \nrentals.
        \nFocus on features first. Try dot point form to make it easier for
        \ntenants to \u201ccheck off\u201d features they are looking for<\/p>\n

          \n
        1. swimming pool, gym, bedrooms, bathrooms.<\/li>\n<\/ol>\n

          Use verbs: solve a problem, relax in the tranquillity,
          \nsmell the coee\u2026
          \nExplain benefits not just features of the listing
          \nApartment buyers are likely to look for:<\/p>\n

            \n
          1. what level the apartment is on<\/li>\n
          2. shared amenities<\/li>\n
          3. number of apartments in the complex<\/li>\n<\/ol>\n

            *Source: Residential Consumer Omnibus, March 2016<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

            Realestate.com.au recently put together an interesting resource guiding agents on marketing listings on their website. It covers the following points: Photography 76% of consumers on realestate.com.au told us that professional photography helps a listing stand out* Best image first, most frequented rooms next Consider the order of images: Living spaces Kitchen Bathroom Bedrooms Outdoor space Add your market\u2019s lifestyle element. Think location, shopping, entertainment, schooling and transport Don\u2019t skimp on imagery because it\u2019s a rental Reuse professional photos when reletting or selling *Source: Residential Consumer Omnibus, July 2016 Hero Image First impressions count so feature the best image first Drawcard or not, external shots showRead More →<\/a><\/p>\n","protected":false},"author":1094,"featured_media":571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mbp_gutenberg_autopost":false},"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/theonsitemanager.com.au\/news\/wp-json\/wp\/v2\/posts\/570"}],"collection":[{"href":"https:\/\/theonsitemanager.com.au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theonsitemanager.com.au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theonsitemanager.com.au\/news\/wp-json\/wp\/v2\/users\/1094"}],"replies":[{"embeddable":true,"href":"https:\/\/theonsitemanager.com.au\/news\/wp-json\/wp\/v2\/comments?post=570"}],"version-history":[{"count":3,"href":"https:\/\/theonsitemanager.com.au\/news\/wp-json\/wp\/v2\/posts\/570\/revisions"}],"predecessor-version":[{"id":574,"href":"https:\/\/theonsitemanager.com.au\/news\/wp-json\/wp\/v2\/posts\/570\/revisions\/574"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theonsitemanager.com.au\/news\/wp-json\/wp\/v2\/media\/571"}],"wp:attachment":[{"href":"https:\/\/theonsitemanager.com.au\/news\/wp-json\/wp\/v2\/media?parent=570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theonsitemanager.com.au\/news\/wp-json\/wp\/v2\/categories?post=570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theonsitemanager.com.au\/news\/wp-json\/wp\/v2\/tags?post=570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}