Are real estate portals still in a 2-horse race?
Contributed By: TheOnsiteManager.com.au on
Conventional wisdom in the real estate industry has always purported there are really only 2 property portals that ‘matter’: RealEstate.com.au and Domain.com.au. According to Roy Morgan, RealEstate.com.au enjoys 4.5M visitors per month, nationally, with 3.2M using Domain.com.au. Of that 3.2M Domain users, 2.2M use both Realestate.com.au and Domain.com.au. Michele Levine – CEO, Roy Morgan Research, says: “Of the one million people who access Domain and not Realestate.com.au in a four-week period, over 30% are Mid-Life Households, aged 45-65 with no children under 16 still at home. For Realestate.com.au, a similar proportion of its 2.3 million exclusive audience is Young Parents, aged under 45 and with kids. So this meansRead More →