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Upgraded listings DO NOT cost money, they save it.
Contributed By: Nick Buick on
There is a VERY strong mentality amongst onsite managers, that upgraded listings are expensive. I hear it every day. I get managers calling me up telling me they desperately need to find a tenant, and they’re losing rent, and when I explain the very simple solution is to boost exposure, they balk because of the ‘high cost’ of an upgrade. This is wrong-headed thinking and not the correct way to approach marketing. Marketing doesn’t cost money, marketing saves money!!! Good agents know this. The average real estate agent commits hundreds of dollars EVERY MONTH on EVERY RENTAL LISTING to market them. In fact most realRead More →